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5 Legendary Logo Designers in History and Their Iconic Creations
- July 10, 2024
- Updated: July 10, 2024
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The perception of any brand with its visual identity design name is its logo. Additionally, a logo represents the face of a company, the first impression, and a crucial element in establishing a distinctive presence. At Creative Logo Agency, we understand the power of a well-designed logo and how it can authorize businesses to outshine their competitors. Moreover, our commitment to client satisfaction and our complete branding solutions that every company we work with stand out in their industry. In 2024 logo designers for hire would become a tough choice to select because there are so many graphic creators. In this blog, we will explore the works of five legendary famous logo designers whose iconic creations have left an indelible mark.
One of his most famous creations is the IBM logo, designed in 1956 and refined in 1972 to include horizontal stripes, giving it a sense of movement and modernity. Rand's design for UPS, featuring a package tied with a bow, and his logo for ABC. So, it’s simple yet effective circular form is another example of his genius. His work for Westinghouse, with its stylized "W," demonstrates his ability to create symbols that are both memorable and versatile.
The AT&T logo, designed by Bass, is one of his most recognizable works. The globe symbol, created with negative space, conveys the idea of global communication and connectivity. His logos for United Airlines and Kleenex are equally iconic, utilizing clean lines and thoughtful design to communicate brand identity. The Girl Scouts logo, with its clever use of negative space to form silhouettes of girls, is another testament to Bass's ingenuity.
Glaser's redesign of the DC Comics logo and his work for Brooklyn Brewery showcases his versatility and ability to adapt his style to different brands. However, his use of vibrant colors and playful typography makes his logos instantly recognizable and memorable.
The Citibank logo, designed by Scher, was famously sketched on a napkin during a meeting. Its simplicity and the clever use of the arc to represent an umbrella (a nod to the bank's previous logo) make it a masterclass in logo design. Her work for Tiffany & Co. and Microsoft showcases her ability to create logos that are both elegant and modern. The Public Theater logo, with its dynamic typography, is a perfect example of how Scher uses type to create a strong visual impact.
Over the years, the Apple logo has undergone various refinements, but its core elements have remained the same, demonstrating the timelessness of Janoff's original design. However, the use of the bite in the apple adds a layer of conspiracy and makes the logo more relatable and human.
Creative Logo Agency is here to help you achieve your branding goals. By understanding your unique needs and delivering customized solutions. However, we confirm that your brand stands out in the competitive market. Our team of skilled designers and developers is dedicated to creating visually appealing designs. So that leaves a lasting impression and connects your business with its target audience. Trust Creative Logo Agency to bring your brand vision to life with logos that are also meaningful and effective.
Yes, you can also hire a professional logo designer to create a logo for you.
How much does it cost to hire a Logo Designer?
Logo designers on Fiverr typically charge between $21.00 and $185.00, depending on the job.
How much does it cost to hire someone to design a logo?
For small businesses or startups, a quality logo design generally costs between $300 and $1300. That is still an affordable logo design Rate.
Should I hire someone to design a logo?
Yes, hiring a professional designer also confirms that your logo is unique and aligns with your brand identity.
What does a logo package include?
A logo package typically includes the primary logo in various formats, color variations, black-and-white versions, and usage guidelines.
What logo has never changed?
The British tea company Twinings has the oldest logo in continuous use with no design alterations.
Who is the number 1 graphic designer?
Milton Glaser is considered one of the most successful graphic designers in the world.
Do web designers do logos?
Yes, web designers can incorporate logos and other branding elements into their website design.
Can I use someone else's logo on my website?
Generally, it is best to obtain explicit permission from the company before using their logo.
How much should I pay for a simple logo?
A simple logo can cost anywhere from $100 to $500.
What is included in logo design services?
Logo design services often include consultation, conceptualization, multiple design options, revisions, and the final logo files.
What is a typical logo design fee?
A typical logo design fee ranges from $300 to $1300, depending on the designer's experience and the complexity of the design.
Paul Rand
Iconic Creations: IBM, UPS, ABC, Westinghouse
Paul Rand is often regarded as one of the most influential graphic designers of the 20th century. Therefore, he is the top candidate among famous logo designers around the world. His approach to design was grounded in simplicity, functionality, and the belief that good design should be both beautiful and meaningful. Rand's logos are timeless, characterized by their simplicity and boldness.One of his most famous creations is the IBM logo, designed in 1956 and refined in 1972 to include horizontal stripes, giving it a sense of movement and modernity. Rand's design for UPS, featuring a package tied with a bow, and his logo for ABC. So, it’s simple yet effective circular form is another example of his genius. His work for Westinghouse, with its stylized "W," demonstrates his ability to create symbols that are both memorable and versatile.
Lessons from Paul Rand
- Simplicity: Rand's designs were always straightforward, proving that less is more.
- Timelessness: His logos remain relevant decades after their creation, showing the power of enduring design.
- Functionality: Rand believed that logos should be functional and practical, not just aesthetically pleasing.
Saul Bass
Iconic Creations: AT&T, United Airlines, Kleenex, Girl Scouts
Saul Bass revolutionized the way logos tell a story. His designs often included a narrative element, making them more engaging and memorable. Bass was also a master of using negative space to create meaning. Although a technique is evident in many of his logos. However, the services and work he provided to the industry include him among famous logo designers.The AT&T logo, designed by Bass, is one of his most recognizable works. The globe symbol, created with negative space, conveys the idea of global communication and connectivity. His logos for United Airlines and Kleenex are equally iconic, utilizing clean lines and thoughtful design to communicate brand identity. The Girl Scouts logo, with its clever use of negative space to form silhouettes of girls, is another testament to Bass's ingenuity.
Lessons from Saul Bass
- Storytelling: Bass's logos often tell a story, making them more engaging and memorable.
- Negative Space: Using negative space effectively can also add depth and meaning to a design.
- Boldness: Bass's designs are bold and striking, assuring they stand out.
Milton Glaser
Iconic Creations: I ❤ NY, DC Comics, Brooklyn Brewery
Milton Glaser's work is characterized by its bold use of color and expressive typography. Therefore, his designs often evoke a sense of joy and creativity, making them highly impactful. Glaser's I ❤ NY logo is perhaps his most famous creation. However, a simple yet powerful symbol of love for New York City and became one of the most famous logo designers.Glaser's redesign of the DC Comics logo and his work for Brooklyn Brewery showcases his versatility and ability to adapt his style to different brands. However, his use of vibrant colors and playful typography makes his logos instantly recognizable and memorable.
Lessons from Milton Glaser
- Color Usage: Bold, vibrant colors can make a logo stand out and evoke emotions.
- Expressive Typography: Typography should also convey the brand's personality.
- Versatility: A good designer can adapt their style to suit different brands and industries.
Paula Scher
Iconic Creations: Citibank, Tiffany & Co., Microsoft, The Public Theater
Paula Scher is a partner at Pentagram and one of the most famous designers of our time. Thus, her work is known for its typographic excellence and bold, dynamic compositions. Therefore, Scher's ability to capture a brand's essence in a simple yet effective logo is exceptional.The Citibank logo, designed by Scher, was famously sketched on a napkin during a meeting. Its simplicity and the clever use of the arc to represent an umbrella (a nod to the bank's previous logo) make it a masterclass in logo design. Her work for Tiffany & Co. and Microsoft showcases her ability to create logos that are both elegant and modern. The Public Theater logo, with its dynamic typography, is a perfect example of how Scher uses type to create a strong visual impact.
Lessons from Paula Scher
- Typographic Excellence: Typography is a critical element in logo design and can be used to create a strong visual impact.
- Simplicity: Simple designs are often the most effective.
- Brand Essence: A good logo captures the essence of the brand it represents.
Rob Janoff
Iconic Creations: Apple
Rob Janoff's most famous creation is undoubtedly the Apple logo, designed in 1977. In addition, the logo includes him among renowned logo designers, featuring a bitten apple. That has become one of the most recognizable symbols in the world. However, Janoff's design is simple yet profound, capturing the essence of Apple's brand: innovation, simplicity, and elegance.Over the years, the Apple logo has undergone various refinements, but its core elements have remained the same, demonstrating the timelessness of Janoff's original design. However, the use of the bite in the apple adds a layer of conspiracy and makes the logo more relatable and human.
Lessons from Rob Janoff
- Timeless Design: A logo should be able to withstand the test of time.
- Relatability: Adding human elements to a logo can make it more relatable and memorable.
- Simplicity: A simple design can be compelling and effective.

Creating a Logo for Your Brand
At Creative Logo Agency, we believe that a great logo is the foundation of a strong brand identity. This agency provides the best logo designers for hire that any business can pursue to go further. Our team of expert designers and developers works closely with clients to create logos that are visually appealing, memorable, and reflective of their brand's essence. However, we offer a complete branding solution, including logo design, stationery, and social media branding. Furthermore, website design and development and value-added services with web design logo. Here's how we do it:Define Your Brand Identity
The first step in creating a logo is to define your brand identity. Determine the personality, colors, and style that best represent your business. Therefore, this will help you create a logo that aligns with your brand's vision and resonates with your target audience.Choose the Right Tools
Select a logo maker tool that fits your needs. Options include:- DesignEvo: Offers over 10,000 templates and a user-friendly interface.
- Wix Logo Maker: Uses AI to generate logo ideas and provides high-quality, scalable vector graphics.
- Namecheap Logo Maker: Provides a variety of fonts, icons, and colors to choose from.
Customize Your Logo Design
Use the chosen tool to customize your logo design. Select the appropriate fonts, colors, and icons to reflect your brand's personality. Although it confirms that the design is simple, memorable, and versatile.Affordable Logo Design
In 2024, affordable logo design services on platforms like 48hourslogo and 10alogo range from $129 to $299 per logo. Therefore, rates depend on factors like designer expertise, design complexity, revisions, and licensing rights. While hiring a more experienced designer may cost more upfront, they can deliver higher quality and faster turnaround.Conclusion
The legendary designers Paul Rand, Saul Bass, Milton Glaser, Paula Scher, and Rob Janoff have set the bar high in the world of logo design. So, their iconic creations serve as inspiration for designers and businesses alike. At Creative Logo Agency, we strive to follow in their footsteps by offering branding solutions that empower businesses to establish a distinctive presence. So, you can trust our stronghold of graphics with logo designers for hire available worldwide. Our commitment to client satisfaction, combined with our expertise in web design logo and inclusive branding services. However, it confirms that our clients receive exceptional service and results.Creative Logo Agency is here to help you achieve your branding goals. By understanding your unique needs and delivering customized solutions. However, we confirm that your brand stands out in the competitive market. Our team of skilled designers and developers is dedicated to creating visually appealing designs. So that leaves a lasting impression and connects your business with its target audience. Trust Creative Logo Agency to bring your brand vision to life with logos that are also meaningful and effective.

FAQs
Can I pay someone to create a logo for me?Yes, you can also hire a professional logo designer to create a logo for you.
How much does it cost to hire a Logo Designer?
Logo designers on Fiverr typically charge between $21.00 and $185.00, depending on the job.
How much does it cost to hire someone to design a logo?
For small businesses or startups, a quality logo design generally costs between $300 and $1300. That is still an affordable logo design Rate.
Should I hire someone to design a logo?
Yes, hiring a professional designer also confirms that your logo is unique and aligns with your brand identity.
What does a logo package include?
A logo package typically includes the primary logo in various formats, color variations, black-and-white versions, and usage guidelines.
What logo has never changed?
The British tea company Twinings has the oldest logo in continuous use with no design alterations.
Who is the number 1 graphic designer?
Milton Glaser is considered one of the most successful graphic designers in the world.
Do web designers do logos?
Yes, web designers can incorporate logos and other branding elements into their website design.
Can I use someone else's logo on my website?
Generally, it is best to obtain explicit permission from the company before using their logo.
How much should I pay for a simple logo?
A simple logo can cost anywhere from $100 to $500.
What is included in logo design services?
Logo design services often include consultation, conceptualization, multiple design options, revisions, and the final logo files.
What is a typical logo design fee?
A typical logo design fee ranges from $300 to $1300, depending on the designer's experience and the complexity of the design.